emblem

Pandit Deendayal Upadhyaya Adarsha Mahavidyalaya, Tulungia

পণ্ডিত দীনদয়াল উপাধ্যায় আদৰ্শ মহাবিদ্যালয়, তুলুঙীয়া Accredited by NAAC with B++ Grade (CGPA 2.77)

(A Govt. Model College of ARTS, SCIENCE & COMMERCE)

Recognised by UGC and Affiliated to Gauhati University

ISO 9001: 2015 Certified Institute

পণ্ডিত দীনদয়াল উপাধ্যায় আদৰ্শ মহাবিদ্যালয়, তুলুঙীয়া Accredited by NAAC with B++ Grade (CGPA 2.77) (A Govt. Model College of ARTS, SCIENCE & COMMERCE)
Recognised by UGC and Affiliated to Gauhati University
ISO 9001: 2015 Certified Institute

PDUAMT BUSINESS REVIEW, 2025, Volume: VII

Editorial

Contents

1. DETERMINANTS OF BANKING SECTOR CONFIDENCE IN ZIMBABWE
- Simon Muwando, Faith Mandizvidza

Open Access Article

Page 1-14

2. THE PSYCHOLOGY OF INVESTMENT: EXPLORING THE PARADIGM SHIFT FROM TRADITIONAL FINANCE TO BEHAVIOURAL FINANCE IN FINANCIAL MARKET
- Ms. Poonam Das , Dr. Amit Kumar Das

Open Access Article

Page 15-26

3. SERVICE QUALITY IN FINE DINING: A REVIEW OF DINESERV LITERATURE
- Trisha Moni Talukdar, Dr. Uttam Kr. Baruah

Open Access Article

Page 27-38

4. UNDERSTANDING THE ASSOCIATION BETWEEN PRINCIPLES OF CORPORATE GOVERNANCE AND THE ARTHASHASTRA: A THEORETICAL REVIEW
- Durlav Kumar Barman, Dr. Arabinda Debnath

Open Access Article

Page 39-53

5. NAVIGATING FARM SIZE DYNAMICS: CHALLENGES AND STRATEGIES FOR AGRICULTURAL SUSTAINABILITY IN INDIA AND BEYOND
- Haripriya Dutta, Anjan Bhuyan

Open Access Article

Page 54-65

6. THE IMPACT OF ARTIFICIAL INTELLIGENCE ADOPTION ON CONSUMER TRUST AND SOCIO-ECONOMIC OUTCOMES: AN EXPLORATORY DATA ANALYSIS
- Samaresh Nandy, Dr. Aruna Dev Rroy

Open Access Article

Page 66-75

7. EXAMINING THE PROFITABILITY DYNAMICS OF SMALL FINANCE BANKS IN THE INDIAN FINANCIAL LANDSCAPE
- Manash Pratim Goswami, Dr. Prerana Sarma, Pratyashi Tamuly

Open Access Article

Page 76-91

8. PRADHAN MANTRI SURYA GHAR MUFT BIJLI YOJANA: EVALUATING INDIA’S ROOFTOP SOLAR GROWTH AND ACHIEVEMENTS
- Dr. Amrit Paul, Dr. Partha Pratim Bora

Open Access Article

Page 92-103

9. GREEN FINANCE FOR RENEWABLE ENERGY IN INDIA: ASSESSING THE ROLE OF IREDA IN SOLAR CAPACITY EXPANSION
- Dr. Gaurav Dutta, Dr. Tandraleem Kashyap

Open Access Article

Page 104-114

10. EVALUATING THE IMPACT OF PUBLIC SECTOR BANKS ON FINANCIAL INCLUSION: A JOURNEY TOWARDS VIKSIT BHARAT
- Ms. Neha Saxena, Dr. Basudeb Bhattacharya, Dr. Bhushan Chandra Das

Open Access Article

Page 115-126

11. A STUDY ON THE PERCEPTION AND USAGE OF FINTECH SERVICES AMONG URBAN WOMEN: A STUDY IN THE STATE OF ASSAM, INDIA
- Dr. Nilanjan Bhattacharjee

Open Access Article

Page 127-141

12. NEUROMARKETING: THE IMPACT ON CUSTOMER ENGAGEMENT AND PURCHASE DECISION
- Rajesh G, Sneha Biju, Dr. Ranjith Somasundaran Chakkambath

Open Access Article

Page 142-156

13. A STUDY ON THE PERCEPTION OF MSMEs TOWARDS THE VARIOUS SCHEMES PROVIDED BY DI&CC IN NAGAON DISTRICT
- Kaustav Ottri, Dr. Rita Marak

Open Access Article

Page 157-168

14. CAPITAL STRUCTURE AND PROFITABILITY OF SMALL AND MEDIUM ENTERPRISES- AN EMPIRICAL STUDY
- Dr. Jugal Kumar Boro

Open Access Article

Page 169-175

15. THE ROLE OF EMOTIONS IN CONSUMER DECISION MAKING – A COMPARATIVE STUDY OF ONLINE AND OFFLINE SHOPPING
- Md. Faruk Ahmed

Open Access Article

Page 176-187

16. MARKETING-LED RURAL DEVELOPMENT: ANALYZING SHG CHALLENGES IN GARGAON
- Ms. Nomami Dutta, Dr. Nazreen Parveen Ali, Dr. Anil Tanti

Open Access Article

Page 188-200

17. BALANCING BUSINESS ETHICS AND PROFITABILITY: A THEORETICAL PERSPECTIVE
- Dr. Mumpi Das, Dr. Devajeet Goswami

Open Access Article

Page 201-212

18. RAMA DISTRIBUTED CASCADE MODEL WITH POISSON PROCESS
- Jonali Gogoi, Chumchum Doloi

Open Access Article

Page 213-222